Manhattan Associates’ Customer Preference Planning system leverages unique intelligence to give retailers insight into the relationships among product type, style, brand, color, fabrication and price when customers make decisions to buy. It taps into multivariable shopper preference data to create merchandise, pricing and promotion plans tuned to how customers think when shopping and buying across multiple channels, including in stores, through catalogs, and on the web.
This Zero Disappointment Retail approach preserves current systems and investments by providing technology that seamlessly aggregates information about inventory, orders, pricing, promotions, merchandising and order execution across all channels.
Customer Preference Planning helps retailers tap into the minds of the most profitable customers so retailers can design merchandise, pricing and promotion plans that attract customers.
