OshKosh B'Gosh, a global marketer of children's apparel and accessories, has awarded around 98 percent of its Asia origin logistics work to APL Logistics. This includes consolidation of vendor shipments in nine countries in Asia as well as a multi-country consolidation program at APL Logistics’Asia hub.
Founded more than 100 years ago and best known for its classic bib overalls loved by young and old, OshKosh is known as "America's Family Brand."
OshKosh was experiencing delays in consolidating shipments and shipping them, and began turning increasingly to APL Logistics, which had been a secondary provider for about three years.
Given the high value of OshKosh's popular merchandise, the company developed a cost model for goods in transit, and found that the transit reductions are helping to significantly reduce logistics costs. APL Logistics provides a competitive advantage in terms of speed-to-market improves service to internal customers and to retail outlets.
The time and cost benefits result from APL Logistics' ability to engineer and effectively integrate all the elements of a complex international supply chain, including the export logistics and transportation management.
APL Logistics works with all major carriers to meet the transportation needs of its clients.
In related news, APL, Neptune Orient Lines and Chiwan Container Terminal (CCT) have signed an agreement that will provide mutual benefits for both companies as they meet the needs of the fast-growing container trade out of South China and the Pearl River Delta (PRD).
Under the 20-year agreement, APL will gain additional efficiency and berth capability at the western Shenzhen port of Chiwan. CCT, in turn, will benefit from APL’s business expansion and container volume growth in western Shenzhen and the PRD.
David Lim, NOL’s president and chief executive officer, said that the agreement at this key strategic port in South China would provide APL with greater flexibility to meet the growing needs of customers in the region and manage costs as pressure increases on berth access and rates. APL's business at Chiwan has grown dramatically over the last few years, and particularly in 2003 when it contributed significantly to the strong volume growth reported by CCT.
APL offers direct calls to nine ports in China, including the commercial center of Shanghai, the southern ports that serve the Shenzhen special economic zone and other manufacturing centers in the Guangdong province (including Yantian and Chiwan), and Dalian, Xingang and Qingdao in North China.