Avery Dennison sets Guinness record for school donation

On August 4 in New York City, Avery Dennison set the Guinness World Record for largest amount of school supplies donated in a 24-hour period. The pressure-sensitive technology and materials vendor donated more than 8,500 pounds of school supplies to an in-need New York City school, shattering the record requirement of 1,102 lbs, 5 oz.

This was an impressive logistics demonstration, except instead of loading a trailer with the supplies, it loaded a school bus. It not only represented a new entry for the Guinness record book, but it was a worthwhile effort for an important cause, according to Tim Bond, Group Vice President, Avery Dennison Office Products North America.

“[This record] enables us not only to support a very deserving school, but also to help draw attention to the needs of schools throughout the country,” he said. “Avery Dennison is committed to helping parents and teachers across America provide students with the highest-quality education possible, and the school supplies are vital to that success.”

Guidelines for the record category stipulate that three elements must be present in all Guinness World Record proposals: an idea that is measurable, breakable and verifiable.

“This is an entirely new record category that was inspired by Avery Dennison's unique proposal," said Danny Girton, corporate adjudications manager, Guinness World Records. “Guinness World Records is all about ordinary people striving to achieve extraordinary things."

This record setting achievement was part of the Avery Dennison Give Back to Schools program, created in celebration of the company’s 75th anniversary as a way to give back to the communities it serves. The program will provide 10 deserving U.S. schools with Avery premium school supplies. To enter to win, students, families and supporters (ages 18 and older) can vote for their local K-8 school now at http://www.averydennisongivebacktoschools.com. At the conclusion of the contest on September 5, the 10 schools with the highest number of votes will each win Avery-brand school supplies valued at approximately $10,000.

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