Bubble Wrap Turns 50

January 25 marks the 50th birthday of Sealed Air’s iconic Bubble Wrap cushioning material and the 10th annual Bubble Wrap Appreciation Day.

To celebrate the golden anniversary, Sealed Air will make a limited run of gold Bubble Wrap in the company’s Saddle River, N.J. facility.

A little known fact about Bubble Wrap is that inventors Marc Chavannes and Al Fielding originally intended the product to be sold as textured wallpaper. When that idea did not take off, they began to market Bubble Wrap as a greenhouse insulator.

While Chavannes was on an airplane flying over Newark Airport, he noticed that the clouds appeared to be cushioning the plane. According to legend, that was the moment he realized that Bubble Wrap could be used to cushion fragile items.

And with that, Sealed Air’s well known transport packaging material was born.

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