Cinch

Louisville, KY -- Ancra International LLC and Traction Technologies Inc. have teamed up to manufacture and distribute Cinch, the ultimate winch.

Unveiled in late 2006, Traction Technologies' revolutionary device, which uses air pressure to tighten and maintain tension on load straps, will be made and distributed by global load securement innovator, Ancra International. Traction Technologies will remain active in gauging market response, while Ancra will handle sales.

The result, the two companies say, will pay big dividends for the entire load securement industry.

"Together, we will bring to the market the full spectrum of winch technology, from good to better to best," said Ralph Abato, director of sales and marketing for the Cargo Systems Division of Ancra International.

"With Ancra, a crucial improvement in our industry will now be widely available to the flatbed hauling industry," said Rob Owen, vice president of sales and marketing for Traction Technologies.

Because Cinch allows operators to tighten their loads with just a two-button operation, more drivers, regardless of size or strength, will be able to fill flatbed hauling jobs than before.

Cinch, however, was initially developed to prevent load-shift related roll-overs.

"Cinch improves load securement safety, which was our major goal," said Owen.

Focused primarily on design and engineering, Traction Technologies sought a manufacturing and distribution partner with solid, mature relationships with trailer original equipment manufacturers and an established, worldwide distribution network to market its trademarked Cinch.

"Ancra was the company with the proven track record we demanded," said Owen.

"Traction Technologies is moving in the same direction we are here at Ancra," added Abato. "Both companies are working hard every day to improve load securement technology. With this partnership, you are looking at the entire evolution of the winch, from the standard of 40 years ago to the future, which is Cinch," Abato said.

Headquartered in Hawthorne, Calif., Ancra is a global leader in the design and manufacturing of restraint-related products. For more information, please visit www.ancra.com.

Traction Technologies is based in Kamloops, British Columbia, Canada. The company provides innovative transportation technologies. For more information, please visit www.tractiontech.ca.

Contact: Susan Dillman
OctaneVTM
Phone 1 + 317-920-6105
Mobile: 1 + 317-690-8439
Email: sdillman(at)octanevtm.com
www.ancra.com
www.tractiontech.ca

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