Continental Airlines Cargo Installs Software for Enhanced Revenues and Better Forecasting

Houston-based Continental Airlines Cargo will install the latest application of Manugistics Group, Inc.’s (Rockville, Md.) Manugistics Cargo Revenue Management Suite of Solutions to enhance its demand forecasting and business planning capabilities.

"Since we began utilizing revenue management solutions as a means of improving profit margins, we have consistently been impressed by the high level of service, value and innovation Manugistics has provided Continental," says Ed O'Meara, director of Continental Airlines Cargo Revenue Management. "Manugistics has continued to pioneer best-of-breed revenue management solutions and we feel confident that our relationship will continue to grow with this new technology extension."

Continental Airlines Cargo has been a Manugistics customer since 1996. Manugistics has bolstered Continental's bottom line by developing solutions that help maximize the airline's network profitability, obtain network cargo capacity and demand estimates, improve utilization, coordinate alternate routing options and quantify key costs. Manugistics' Cargo Revenue Optimizer (CRO) solution will facilitate the forecast capacity within Continental's network for thousands of shipments per day.

"This is an exciting time for Continental Airlines Cargo," said Continental Airlines Cargo Revenue Management and Distribution Manager Blair Prinz. "The Manugistics Cargo Revenue Management Suite of Solutions will provide us with the toolset to grow our business in an extremely competitive environment. Our customers will benefit from new routing alternatives available through their preferred e-commerce channel."

Under the terms of the agreement, Manugistics will install its upgraded versions of the following solutions: Capacity Management, Sales and Allocation Planning, Flight Management and Real-time Booking Evaluation. This newest version enables enhanced demand forecasting capabilities as well as a range of medium-term business planning capabilities such as allocation planning and scenario analysis. Additionally, Continental purchased Manugistics best-of-breed solutions Demand, Monitor and Reporting. The full implementation is expected to be completed in approximately 17 months.

Source: Manugistics Group, Inc.

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