NEW BREMEN, Ohio—Crown Equipment Corp. has entered into a branding agreement with Komatsu Forklift USA to distribute a new brand of internal combustion (IC) lift trucks.
The new brand, marketed under the name Hamech, will be based on Komatsu’s current model range, Crown said.
The move allows Crown-owned dealers to offer a single brand of IC lift trucks and a consistent level of aftermarket support, the company added. All parts orders, service support and warranty for Hamech will continue to be managed by the Crown distribution network.
“For Crown, adding the Hamech brand allows us to offer a comprehensive selection of internal combustion forklifts to meet a wide range of application needs,” said Crown Senior Vice President Jim Moran.