Great industrial design melds form with function. This year, Crown Equipment, Corp.’s (New Bremen, Ohio) TSP6000 Turret Stockpicker was named a winner in the Business and Industrial products category of the 2006 Industrial Design Excellence Awards sponsored by the Industrial Designers of America (IDSA) and BusinessWeek.
Turret trucks are designed to operate in the narrow aisles of high-throughput warehouses with rack heights to 38 in., spaces where conventional lift trucks are unsuitable. After assessing market needs, Crown’s design team determined that a radically reconfigured design was required. Turret operators can now perform a wider variety of tasks with increased comfort, confidence and security. The TSP6000 offers both a front-facing and side-facing seat position, previously only available in separate truck models, to address different styles of warehousing. Reconfigured controls enable the operator to simultaneously operate all truck functions with intuitive ease. In the first six months of production, the Turret gained a 120 percent increase in market share.
Source: Industrial Designers of America
