Industry Leaders Converging to Confront RFID Challenges

Propelled by new mandates at major retailers and the U.S. Department of Defense, increasing numbers of organizations are adopting Radio Frequency Identification (RFID), an innovative technology that is generating efficiencies within supply chains and considerable confusion among managers.

To sow clarity amid the confusion, leading executives will gather to participate in RFID: Focus on the Future, an executive roundtable scheduled for October 6-7 at the Chicago Omni Hotel. Produced by Larstan Business Reports, this event is an exclusive opportunity for RFID solution providers to join in a candid dialogue about the future of this rapidly proliferating technology. Following the roundtable, Larstan will publish a complete technical, financial, operational and market impact analysis report based on the insights and information conveyed during the discussion.

The exponential growth of RFID is prompting early adopters to seek ever-greater computing capabilities ñ and ever more elusive guidance. According to a recent report from independent analysts IDTechEx, this year’s global market for RFID, including tags, systems and services, amounts to $1.94 billion. This RFID market will reach $7.26 billion in 2008 and a whopping $26.9 billion in 2015.

DOD, Wal-Mart, Kroger, CVS, and other influential entities in the private and public sector are paving the way for wider RFID acceptance. Notably, retail behemoth Wal-Mart recently required its top 100 suppliers to tag all pallets and containers with RFID. Now, managers everywhere are struggling to understand conflicting RFID standards. They’re also trying to make sure their existing information technology infrastructures can accommodate massive volumes of RFID data.

RFID: Focus on the Future will tackle the data management challenges inherent to RFID. This Larstan roundtable will be a closed-door collaboration of the leading minds in RFID, to help managers navigate this technology’s increasingly turbulent course. Assembling the industry’s best and brightest in one room is expected to result in a lively, freewheeling discussion that provides practical knowledge and shatters conventional wisdom.

For more information, contact: Jennifer O'Grady at (240) 396-0007 extension 902 or [email protected].

Compiled by Clyde Witt, executive editor

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