JLG Rebrands, Expands Telehandler Line

McCONNELLSBURG, Pa.—JLG Industries Inc. says by the end of 2008, Gradall branded telehandlers will become part of an expanded JLG branded telehandler family.

“The Gradall name has been an icon in the telehandler industry for decades, with a reputation built on reliability and performance,” says Kirsten Skyba, vice president of JLG global marketing. “We’re maintaining all the finest qualities of the Gradall name and product, including the famous blue color, but will begin branding these models under the JLG name.”

JLG will continue to provide Ground Support, the company’s aftermarket service, parts, training and technical support services, for existing Gradall branded telehandlers. Aftermarket support for Gradall branded telehandlers, and new, JLG branded, rear-pivot steer machines will continue.

This rebranding initiative marks the completion of a plan that began in 2006, when JLG sold the Gradall excavator line.

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