Komatsu to Discontinue Tusk Lift Truck Brand

Komatsu Forklift USA plans to discontinue the sale of the Tusk brand of lift trucks as of July 31, 2010.

“This was a difficult, but necessary, strategic decision for Komatsu Forklift,” says Akira Yamakawa, president of the company. “For a number of years, Komatsu Forklift has been manufacturing forklift products under both the Tusk brand and the Komatsu brand and maintaining separate channels of distribution for each. The prolonged tough economic conditions required us to closely examine doing business in this fashion. After careful consideration, we have decided to discontinue the Tusk brand in order to be able to focus all of our resources on our core Komatsu brand.”

Jeff Powell, senior vice president of sales and marketing, assures Tusk customers that they will continue to receive parts, service and support after July through the Komatsu dealer network.

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