DEERFIELS, Ill.--In these challenging economic times, Pregis Corp. is making a commitment to customers by branding its regional approach.
The company, a supplier of protective packaging solutions, is launching “The Advantage Team” customer service brand and “we make it happen” tagline. “Now, more than ever before, our customers need suppliers that can function as an extension of their staff. With limited time and aggressive goals on their plate, they don’t want the frustration of getting someone new on the phone every time they call for support,” says Lisa O’Donnell, director of customer service, Pregis.
The Advantage Team foundation is built upon five fundamental brand values: innovation, flexibility, collaboration, quality and speed.
The company operates seven customer service centers across the United States--three each on the West and East Coasts, plus one in the Midwest. “Targeted geographic placement facilitates our “middle-man” position by allowing us to communicate more effectively with all parties,” O’Donnell says.
The brand values and operating structure for “The Advantage Team” were derived from hands-on experience and feedback from customer-satisfaction surveys. Pregis wanted to focus its service on deliverables that would be most beneficial to its customers.