Reebok Canada Locates New Headquarters and Distribution Center in Montreal

Reebok Canada has moved its headquarters and hockey division into a new 350,000 sq.-ft. facility located in Saint-Laurent, Montreal. Reebokā€™s global hockey division, known as The Hockey Company, includes a state-of-the-art Hockey Research and Innovation Center.

The new facility consolidates all of the global hockey equipment and apparel activities carried out under the Reebok, CCM, JOFA and KOHO brands. The Hockey Research and Innovative Center is focused on developing a continuous stream of state-of-the-art hockey equipment and apparel for players throughout the world. Reebok's global hockey division is the exclusive supplier of all NHL authentic and replica jerseys for the entire league. In addition, this Reebok hockey division is also the equipment supplier and the exclusive supplier of all authentic and replica jerseys for the entire American Hockey League (AHL), the Canadian Hockey League (CHL) and the National Lacrosse League (NLL). The Company also supplies authentic and replica jerseys for 11 ECHL teams.

Reebok Canada is a subsidiary of Reebok International Ltd., and is responsible for the marketing and the distribution of all Reebok athletic footwear and athletic apparel products throughout Canada. Reebok branded footwear and apparel will begin shipping from this new Montreal distribution center in late January 2006. All Reebok branded products sold at retail stores across Canada will be shipped from the St-Laurent location. Reebok Canada is the exclusive authentic and replica jersey supplier to all nine teams in the Canadian Football league (CFL). Reebok International Ltd., is the exclusive supplier of all authentic and replica jerseys of the National Football League (NFL) and the National Basketball Association (NBA).

Source: Reebok International

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