Software Leveraging RFID Data to Deliver High-Quality Produce to Stores

Fresh Express (Cincinnati), a division of Chiquita Brands International, Inc., has selected TR3 Solutions’ (Stoneham, Mass.) On-Demand RPM software to improve the performance of its retail trading partner relationships. TR3 will help Fresh Express leverage the visibility provided by RFID tagging to track product movement and ensure that only high quality product is on retail store shelves.

Fresh Express will be using TR3’s On-Demand solution for promotions, sales and supply chain visibility, plus TR3’s Perishables Module that adds capabilities for products sold with expiration dates. TR3 On-Demand processes the information read from RFID tags at several major retailers, including Wal-Mart, and alerts Fresh Express to key issues such as supply chain bottlenecks and, if necessary, to better execute recalls.

"Fresh Express is excited about the opportunities that RFID presents to ensure that only the freshest product is on store shelves," said Dan Wasser, v.p. of business information and analysis for Fresh Express. "We chose TR3 because of its innovative approach to make RFID an asset for manufacturers that sell perishable products like ourselves."

"This agreement is another signal from the CPG industry that manufacturers can get value from their RFID investments," said Tom Rauh, president of TR3 Solutions. "Fresh Express is in a product category that is under the national spotlight, and we’re pleased to help them use RFID as a valuable asset in their business operations."

Source: TR3 Solutions

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