You Can't Have Enough Good Design

NEW BREMEN, Ohio- Each year, The Chicago Athenaeum: Museum of Architecture and Design presents the international GOOD DESIGN Award to designers and manufacturers for advancing new, visionary and innovative product concepts, invention and originality and for stretching the envelope beyond what is considered basic product and consumer design. With this year's win, Crown Equipment Corporation products have been designated as GOOD DESIGN seven times in the past 10 years. This year, Crown's Most Versatile Performer (MVP), the RC 5500 Series Stand-Up Counterbalanced lift truck, received thehonors.

"Crown is honored to be recognized for its GOOD DESIGN once again" said Vice President - Design Center Mike Gallagher. "Our team really worked smart to create innovation above and beyond our customers' expectations."

Crown's revolutionary design increases productivity by enhancing ergonomics and comfort. Operators traveling over rough floors and dock plates on a stand-up lift truck absorb shock and vibration. Crown's new FlexRide suspension reduces shock and vibration by up to three times more than other stand-up counter balanced lift trucks. FlexRide protects operators from the wear and tear created in a typical dock application, providing a ride comparable to a high-quality automobile.

Crown designers also considered the shape of the power unit as well as the placement of the pillars, mast and overhead guard as opportunities to maximize visibility. Insetting the right-side wall and offsetting the operator provides the operator with a direct sightline to the front of the truck and its forks. This enhanced view allows operators to anticipate any trouble spots and correct position of the lift truck before making tight turns.

For more information about the GOOD DESIGN Award and toview a complete list of winners, visit the Museum's website: www.chi-athenaeum.org

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