Seeding the Forest for the Trees

Seeding the Forest for the Trees

APP reinvents its supply chain from the ground up to win back lost business.

If you think it really doesn't matter to your customers and stakeholders whether or not your company is a good global citizen, consider the saga of Indonesia's Asia Pulp & Paper (APP), the third biggest paper company in the world.

APP, like other multi-national giants whose products are agricultural-based, uses a lot of natural resources to create its products (paper, cardboard, tissue, and packaging materials).

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TAGS: MHL Magazine
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