Shekar Natarajan, V.P. of business process and technology for The Walt Disney Company, previously served as the North American Senior Director of Supply Chain Planning for Anheuser Busch. He worked with Coca-Cola Bottling Co. Consolidated as the senior supply chain network manager and as a corporate development specialist for Alliance Rubber Company. He then moved on to PepsiCo in 2006, where he was the Director of Supply Chain Planning. While there he was in charge of the company's new "direct store delivery" system, a transformation for which he received the Council of Supply Chain Management Professionals 2010 Supply Chain Innovation award. Shekar’s approach to supply chain management has been described as, "first ... have in place 'diametrically opposite alternative' plans ... [2nd] constantly evaluate those plans, based on changing conditions and sensitive variables ... [3rd] understand that the planning process is continuous in nature, with no defined end point ... [4th] make sure that the right people are in the right jobs." For his latest project Shekar was appointed as a member of the White House’s Catastrophic Disaster Recovery Plan program.