Broadening its portfolio of solutions for the consumer goods industry, Dendrite International Inc. has entered into a strategic agreement with Synectics Group Inc., a provider of trade promotions management (TPM) solutions and services. The two companies have integrated Dendrite’s WebForceCG sales force effectiveness (SFE) solution with Synectics Group’s TPM Account Review solution, which will be marketed as AccountReviewCG.
Traditionally, consumer goods companies have managed trade promotions and retail execution data via a laborious, inefficient, and often-inaccurate paper-based approach, or through the use of disparate, non-integrated sales and marketing solutions from various providers.
To streamline this process, Dendrite and Synectics Group have recently completed integration of Account Review with each of WebForceCG’s component applications, including ForceCG, a laptop, desktop, and tablet-based SFE application; ForceMobileCG, a PDA-based application; and ForceAnalyzerCG, a decision support software and business intelligence reporting tool.
AccountReviewCG provides a comprehensive closed-loop TPM solution for managing all aspects of the trade promotions process using a single tool that can also operate as a standalone application. Automated capabilities include pre- and post-promotion analysis, budgeting, planning, payments, and deduction resolution. Integrated with WebForceCG, it manages trade promotion information in a unified database, with automated links to internal client systems, third-party syndicated data sources, and additional point-of-sale data. Data may now be presented across the enterprise via a series of intuitive, real-time dashboards provided by Dendrite’s SFE solutions.