"Our research showed that we had to remove the word "Teklogix" from our name, to unite the business around one, clear, global identity," said John Conoley, CEO of Psion. "We found that the complexity of the dual company name was impacting our business by confusing our customers, resellers and other key stakeholders, especially in new markets for Psion. We also took the opportunity to refresh the brand to make it properly mirror our business strategy and to work better in the digital world."
"The new corporate identity now brings to life the company’s focus on open innovation, modularity and customization, and correctly positions Psion in the era of Web 2.0," said Nick Eades, Chief Marketing Officer of Psion. "Work began on the new corporate identity in 2009 and the full program will be completed by the end of the third quarter of 2011. We’re primarily executing this brand refresh in the digital domain, which is far more efficient and manageable than traditional methods."