Virgin Stores Selects JDA

Virgin Stores SA selected JDA’s Space & Category Management and Allocation & Replenishment solution suites to support its initiatives to drive increased sales and customer service levels, said the company.

The system is also expected to improve space management processes and a centralized replenishment system. Acquired by Butler Capital in February 2008, the €340-million retailer sells music, books, software and videos in more than 30 stores throughout France.

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“JDA has a reputation for providing fast ROI, and that’s why we selected its robust, best-of-breed solutions to support our strategic business objectives,” said Laurent Fiscal, general manager, strategy and markets, Virgin Stores.

Virgin Stores is implementing JDA Space Planning and JDA Intactix Knowledge Base to execute category plans that optimize the position, performance and layout of product categories, as well as combine business intelligence with critical decision support to help increase profitability and customer satisfaction, it said.

Virgin Stores is simultaneously installing JDA Advanced Store Replenishment, which will enable it to better manage its inventory forecasting and replenishment requirements, with expected decreases in out-of-stocks, reductions in inventory levels and improved labor savings.

The retailer expects to launch a pilot program using the JDA solutions for its non-publishing products such as accessories and stationery in April 2009.

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