The global unveiling ceremony for Ceva Logistics’ new logo and identity was staged in Amsterdam, but employees, customers, and media around the world tuned in to the live Webcast to witness the ceremony. The company began doing business under the new identity immediately in 26 countries worldwide.
“Our new company brand represents a significant milestone in the company’s long history and completes the transition from a company division to a stand-alone logistics company,” said Dave Kulik, CEO. Commenting on the logo, Kulik pointed out the triangle shape that is central to the design. It represents three important cornerstones of the Ceva strategy, he explained: innovation, collaboration and pro-activeness. The triangle will feature prominently in future branding, he added.