Wisconsin Lift Truck ups service strength with Witco acquisition

    Aug. 9, 2010
    Wisconsin Lift Truck Corp. has acquired Witco Systems Inc., a 61-year-old full service material handling dealership headquartered in Milwaukee, Wisconsin. With service operations in Madison and Manitowoc, Wisconsin, Witco will help Wisconsin Lift Truck expand its service offerings.

    “Wisconsin Lift Truck will have more technicians – over 140 – located closer to our customers throughout the state,” said Jerry Weidmann, president of Wisconsin Lift Truck Corp. “The number of line items on the shelf in our parts inventory will increase. Our rental fleet will grow to over 600 units, and our product offerings will increase to provide more alternatives to meet our customers’ unique requirements.”

    The former WITCO Systems executive management team of Elmer Grichtmeier, vice president and general manager, Greg Grichtmeier, vice president of sales and Rick Bare, vice president and chief financial officer, will join Wisconsin Lift Truck Corp in new positions.