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Daifuku America Launches New Global Brand

Daifuku America Corporation, material handling equipment manufacturer and warehouse management software provider, has adopted the Daifuku brand, capitalizing on Daifuku's strong reputation in Japan and core competency of solving business challenges.

Daifuku America Corporation, known as SK Daifuku Corporation prior to the April 1, 2004, merger, develops transportation, sorting and storage software and equipment for the material handling, warehousing and semiconductor manufacturing industries.

The new Daifuku global brand is founded on Daifuku's 60+ years of experience in development, installation and service capabilities. Its aim is to help customers transform their businesses to achieve maximum performance, cost savings and efficiencies.

"Delivering quality solutions and service to our customers is paramount," said John King, vice president sales and marketing, Daifuku America Corporation. "This new brand further encapsulates our vision and will be instrumental in driving everyone at Daifuku to one common goal -- our customers' success."

Daifuku America Corporation is headquartered in Columbus, Ohio, where its Automobile Factory Automation Group is based. Another office in Salt Lake City, Utah, houses the engineering, sales and service operations for equipment solutions and advanced material handling software. Daifuku Co. Ltd. is headquartered in Osaka, Japan.

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