This case history about Rock-Tenn Alliance comes courtesy of Glue Dots. It has been selected and edited by the MHM editorial staff for clarity, content and style.
Rock-Tenn Alliance, a contract packaging company, specializes in packaging personal care products. When a manufacturer of personal care products turned to Rock-Tenn Alliance with a packaging challenge, Rock-Tenn Alliance turned to Glue Dots to help make it work.
Problem: Shrink-Wrap Puts Squeeze on Package Design
To cross-promote a new sunless tanning lotion, the manufacturer wanted to package a sample tube of the lotion with one of their razors. The package design consisted of a short base carton that held the products in place so they could both be displayed on the retail shelves. But Rock-Tenn Alliance encountered a problem during production.
The shrink wrapping stage is where the problem arose, according to Steve Mark, Operations Manager at Rock-Tenn Alliance. “The force of the film contracting squeezed the razor and the tube together, pulling one product in front of the other,” he said. “This was unacceptable from a package appearance standpoint.”
Solution: Super High Tack Glue Dot Applied with a Dot Shot® Pro
To keep the products in place, workers applied Super High Tack, High Profile Glue Dots to the razor. The lotion tube was then bonded to the razor. The strength of the bond held the products in place, easily withstanding the force of the shrink-wrap as it contracted in the shrink tunnel.
Because all of Rock-Tenn Alliance’s work is done by hand, the Dot Shot® Pro was simple to integrate into their existing production process. Lightweight and easy to use, the Dot Shot Pro let the workers apply the right amount of adhesive quickly and easily.
Results: Products Stay in Place
Glue Dots and the Dot Shot Pro allowed Rock-Tenn Alliance to deliver the manufacturer’s vision. The strength of the Glue Dots bond kept the package assembly from collapsing under the force of the shrink-wrap.
“What looks good in the design stage does not always work when actual production begins,” said Steve Mark. The Glue Dots so impressed him, that Rock-Tenn Alliance now uses them to remedy other problems as they arise. “We found Glue Dots to be the perfect solution.”
MHMonline.com welcomes relevant, exclusive case histories that explain in specific detail the business benefits that new software and material-handling equipment has provided to specific users. Send submissions to Clyde Witt([email protected]), MHM Editor-in-Cheif. All submissions will be edited for clarity, content and style.