Learn to Love it

Many people complain about it, however, the world market for blister and other high-visibility packaging is predicted to reach US$36.6 billion by 2010, According to New Report by Global Industry Analysts, Inc.

The need for user-friendly, flexible, interactive, and environmentally friendly packaging solutions, is throwing the spotlight on blister packaging. The food and the pharmaceutical industry in particular, are expected to prop up growth in this market in the upcoming years.

Increase in consumer incomes, westernization, improved lifestyles and adroit marketing practices are widening the market for packaged consumer goods, which in turn is igniting the demand for blister and other high visibility packaging solutions. The trend is especially pronounced in developing markets such as Asia-Pacific, Latin America, Eastern Europe, Africa and the Middle East. The rising demand for convenient, easy-to-prepare, semi-processed food products, is creating ample application opportunities for blister, and high visibility packages, in the food industry. Driven by the need for patient friendly, child-resistant, FDA compliant packages, the pharmaceutical industry has entered the spotlight as a lucrative end-use application area. The waxing importance of innovative packaging is additionally lending traction to the market's growth, as end-use industries turn to packaging solutions, which offer multiple benefits of visual appeal, communicative graphic design, packaging flexibility, and increased shelf life, among others. The aging world population is additionally creating a demand for senior-friendly packages, and this is expected to dole out expanded business opportunities in the market for blister and other high visibility packaging solutions. All of these factors, among several others, lay down a strong foundation for future market growth.

As stated by the recent report published by Global Industry Analysts, Inc., world carded blister packaging market is expected to increase by US$1.7 billion over 2007 to 2010, with the highest growth stemming from Asia-Pacific, followed by Latin America. Clamshell Packaging market is forecast to lead global growth in blister and other high visibility packaging market, with a projected CAGR of 6.7% over the analysis period of 2000 through 2010. Asia-Pacific and Latin America, the two fastest growing geographic markets for clamshell packaging, together are expected to rise by US$843.79 million between the period 2007 and 2010. Windowed packaging market, on the other hand, is dominated by United States, Europe, Asia-Pacific, and Japan. Skin packaging market is expected to wax at a sedate CAGR of 4.13%, with Asia-Pacific, and Latin America poised to grow at rates in excess of 6% and 5% respectively. In Europe, the largest market for blister and other high visibility packaging, Germany ranks as the largest individual market with a share of over 27% for the year 2006.

Leading global and regional players operating in the industry include Alcan Inc., Alcoa Inc., Alcoa Flexible Packaging, Bemis Company Inc., MeadWestvaco Corporation, SCA Group, Sealed Air Corporation, Pactiv Corporation, Sonoco Products Company, and Tegrant Corporation, among others.

The report titled "Blister and Other High Visibility Packaging: A Global Strategic Business Report" published by Global Industry Analysts, Inc., provides a comprehensive review of product trends, technology developments, market drivers, issues, and challenges. Richly annotated with authoritative, and unbiased commentaries, and hard-to-find statistical facts, the report provides unequivocal views on future potential while throwing light on the prevailing climate in key product segments. Product markets analyzed in the report include Carded Blister Packaging, Clamshell Packaging, Skin Packaging, and Windowed Packaging. Latent demand patterns in product markets are quantified across major geographic market verticals including United States, Canada, Japan, France, Germany, Italy, United Kingdom, Asia-Pacific, and Latin America. Also provided in the report is an enumeration of recent mergers, acquisitions, and other strategic industry activities.

For more details about this research report, please visit www.strategyr.com/MCP-1460.asp.

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