Levi Ships RFID-Tagged Products

May 1, 2006
Levi Strauss & Co.(San Francisco) announced that jeans sold in some retail stores will have a radio frequency identification (RFID) tags attached. Levi

Levi Strauss & Co. (San Francisco) announced that jeans sold in some retail stores will have a radio frequency identification (RFID) tags attached.

Levi Strauss & Co. spokesman Jeffrey Beckman said the company will start shipping men's jeans--other than the infamous button-up fly 501s--to pilot retail locations in the United States. The trial uses RFID tags clipped to the outside of the garment. The intended purpose is inventory management.

The pilot project will test the ability for one unnamed retail store selling Levi Strauss products to manage inventory and stock replenishment with assistance from RFID technology rather than bar codes. Levi & Strauss is currently selling RFID-tagged products through two retail locations in Mexico.

Source: Levi Strauss & Co.