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NCOF Keynote Speakers Announced

NEW YORK—The Direct Marketing Association (DMA) and Multichannel Merchant’s O+F magazine have announced keynote speakers for the 2008 National Conference on Operations & Fulfillment (NCOF).

The keynoters include: Michael Burchell, Ed.D., director of client services for research and management consultancy Great Place to Work Institute Inc.; Alfred Lin, chief operating officer, chief financial officer, chairman, and director of online shoe retail site; and Jim McCafferty, president and CEO of marketing, promotions, and product development firm JMP Creative.

The U.S. Postal Service is the official sponsor of the 17th annual NCOF Conference, which will be held Apr. 7-10 in Orlando, Fla.

In McCafferty’s general-session keynote, “Re-Invent Your Thinking,” the award-winning illusionist will describe how JMP helps facilitate many viral and alternative-marketing programs.

Lin will reveal the secrets behind’s “WOW Customer Experience.”

And, finally, Burchell will share the employee retention strategies that have earned companies top spots on Fortune’s annual “100 Best Companies to Work For.” Great Place to Work Institute Inc. compiles the well read list each year. Burchell will describe his role as leader of the U.S. consulting team for the Fortune list.

For more information, or to register for NCOF 2008, visit

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