Private Label Lift Truck Batteries

Jungheinrich Lift Truck Corp. (Richmond, Va.) has signed an agreement with the GNB Industrial Power division of Exide Technologies (Lombard, Ill.) to be the primary supplier of batteries for Jungheinrich lift trucks sold in North America.

The batteries will be painted to match Jungheinrich's signature yellow and will carry the Jungheinrich brand. According to John Sneddon, president, Jungheinrich Lift Truck Corp., "Our goal is to become a major player in the North American market, and our new business partner, GNB Industrial Power, is both willing and able to supply the batteries we need, when we need them—even with our significant growth expectations."

This agreement helps speed the delivery of Jungheinrich lift trucks to its customers since Jungheinrich technicians will now match up each truck with the correctly-rated battery and charger at its distribution centers in Richmond and Fresno, Calif., before the truck is shipped. Previously, the batteries were shipped to each Jungheinrich dealer and truck sales office throughout North America, necessitating that they handle the installation of the batteries themselves. Taylor Frederickson, OEM account manager at GNB says, "We've also set up 'quick ship' inventories on a consignment basis at the Jungheinrich DCs, so in effect we treat their facilities as our own DCs."

To date, GNB is supplying 10 different Jungheinrich-branded batteries to the Jungheinrich distribution centers.

Source: Jungheinrich Lift Truck

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