Toyota Launches Special Gold Edition Lift Truck

Toyota Industrial Equipment Europe is producing a unique Gold Edition version of its most popular lift truck series ever.

The 7IC Series, which to date has sold more than 250,000 units worldwide, will now be available for a limited time across Europe in a unique gold edition. Every truck will feature a new gold and black design reflecting Toyota’s 50 years of material handling experience. Toyota is also offering special value packages on the 7IC Series, developed to meet the specific needs of customers in each country.

Featuring revolutionary innovations such as the Toyota System of Active Stability (SAS) and Operator Total Care package (OTC), the 7IC Series has become the most popular lift truck model in the world, with sales passing the 250,000 mark.

Since its launch, the 7IC Series has demonstrated its value and reliability by delivering top performances under the most extreme conditions, from the harsh cold of northern Europe to the extreme heat of Europe’s southern regions.

Another 7IC trademark is its versatility. 7IC trucks have been modified to fit the needs of numerous specialized applications across a wide range of industries.

Shinya Furukawa, president, Toyota Industrial Equipment Europe, said, "Toyota has come a long way since the launch of its first commercial lift truck in Japan in 1956. Since then, the company has continued to innovate through unveiling new products and services and is now the world’s largest manufacturer of material handling equipment.”

Source: Toyota

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