Case New Holland manufacturing plant
Lanny Lindsley (left) installs lower case hydraulic hoses and tubes on a skid steer loader, while Ray Perez (right) performs a quality inspection on the main chassis.

A Journey Towards World Class Manufacturing

CNH's change management program involves every employee in the hunt for increased efficiency.

John M. Hall remembers the CNH Wichita Product Center of six or so years ago. The facility was "dark and dingy," with large amounts of material and inventory everywhere, describes the manager of the Product Customer Service Center and a 19-year veteran of the Wichita site. 

"We had some issues," he says.

Today such disorder is hard to imagine at this site, the sole manufacturing location for the Case and New Holland brands of skid steer loaders and compact tract loaders. It is well-lit, with wide, clean aisles and no signs of inventory creep, courtesy of managers who recognized that the status quo had to go. 

See Also: Manufacturing & Distribution Center Best Practices

"For a while, you had to keep moving or you would be repainted," Halls says of the reorganizing effort. He also points to a phenomenon that occurs when you begin to declutter. "Open space creates open space," Hall says. 

The changes at the Case New Holland plant go well beyond the cosmetic, however. They go to performance. For example, in the past three years the Wichita plant has reduced scrap and rework costs by 80.5%. It has reduced energy consumption by 60.1% per unit of production in the past three years. And it has combined two dedicated assembly lines into a single line capable of mixed-model production for improved efficiency and productivity. 

Today, an emphasis on the world class manufacturing (WCM) methodology is driving CNH's continuing performance improvements. 

Engineering services manager Kenny Callaway calls WCM "a lifestyle." The facility's WCM tools manual describes it as a change program, one that "involves all employees in continuous improvement, focusing on eliminating waste and reducing losses" while improving standards and methods. 

Operations manager Eddie Smith, who joined the Wichita plant about two years ago, says a recent reorganizing effort at the front end of the assembly line provides a good example of the facility's aim to reduce losses—in this instance, the losses associated with non-value-added activities. Operators were spending excessive amounts of time walking and searching for parts. Additionally, the line required the introduction of workstations to address added product complexity.

A cross-functional team that included operators conducted a major kaizen (WCM and lean employ many similar tools). Ultimately, the team developed a new layout. Other improvements included a new means to both deliver axles to the line and install the axles, as well as the addition of parts kitting at certain stations. 

In the end, the reorganization improved line efficiency. It also resulted in the reduction of several operators on the line, and one logistics employee per shift. The displaced workers were reassigned to other, overtaxed areas in the plant. 

"The goal is to be more efficient, not drive headcount reductions," Smith says. 

Indeed, the Wichita plant has been in a growth mode the past few years. With new employees comes an increased need for training, and the CNH Wichita Product Center has an enviable training center. So much so, that other CNH facilities have traveled there for training. The training is largely interactive, and features both touchscreen tools and an audience response system that captures an electronic record of the interactions.  

Jill Jusko is senior editor of Material Handling & Logistics' sister publication, IndustryWeek, and coordinator of the IW Best Plants awards competition.

Is your plant a model of continuous improvement and world-class best practices? Learn more about the IW Best Plants program and request an application at

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