Penton's Supply Chain Group Delivers Major Value Proposition To Logistics Market With Launch Of Logistics Today

June 20, 2003
LOGISTICS TODAY has been strategically planned to be the complete answer to what logistics managers need in terms of relevant, readable information to

“LOGISTICS TODAY has been strategically planned to be the complete answer to what logistics managers need in terms of relevant, readable information to help them do their jobs better. It also delivers what industry vendors need – a robust, BPA-audited circulation of at least 80,000 qualified buyers of logistics products and services,” said Publisher Newt Barrett.

Editor-in-Chief David Blanchard explains that research has driven the formulation of editorial planning for this new magazine, which supplants Penton’s Transportation & Distribution and Supply Chain Technology News. “We’re taking the best that these titles have provided in coverage of best practices and use of technology in logistics planning and execution for more than 42 years. From that strong foundation we’re building a bold, new editorial product that is focused on what readers say they want to read, presented in a format where information can be processed quickly and put to work. LOGISTICS TODAY will not only tell readers how the best-run companies in the world manage their logistics processes, but we’ll help them chart the best course for their own company.”

Blanchard continues, “LOGISTICS TODAY will be the stand-out title in our market: the magazine that cuts through the clutter, and gets right to the point with the news, analysis and features that address logistics professionals’ most pressing business information needs.”

LOGISTICS TODAY will be a published in a junior tabloid format, with front-page news and vivid graphics, making it literally bigger and bolder than other publications in its category. Its circulation base of 80,000-plus qualified subscribers strategically blends the circulation of its two predecessors, representing a 23% increase over Transportation & Distribution, and a 78% increase over Supply Chain Technology News. Each subscriber must qualify as a buyer to receive LOGISTICS TODAY. This larger and highly qualified circulation provides a dramatically better value proposition for advertisers.

“The launch of LOGISTICS TODAY represents far more than a new title in the logistics market,” said Barrett. “We will provide marketers a significant integrated suite of products to better leverage business growth opportunities in the fast-changing logistics market segment. That will include the reformatted, vibrant LOGISTICS TODAY, authoritative research that explores buyer needs, online marketing and content opportunities, focused niche market supplements, custom media projects, and more.”

Advertising inquiries about LOGISTICS TODAY may be directed to Newt Barrett, publisher, 216-931-9570, email [email protected], or visit the publication’s online media kit at

The editorial team for LOGISTICS TODAY is led by three seasoned journalists: David Blanchard, editor-in-chief ([email protected]); Perry Trunick, executive editor ([email protected]); and Roger Morton, senior editor ([email protected]).

About Penton Media Penton Media (OTCBB: PTON) is a diversified business-to-business media company that produces market-focused magazines, trade shows and conferences, and online media. Penton's integrated media portfolio serves the following industries: supply chain; aviation; design/engineering; electronics; food/retail; government/compliance; Internet/information technology; leisure/hospitality; manufacturing; mechanical systems/construction; natural products.