A new technology that puts an invisible but digitally traceable marker on products to ensure that a product is not counterfeit, is being offered by Apeiron.
The company, which launched last week, was created primarily from certain assets of Eastman Kodak Co. in addition to an investment from Alibaba Group. eApeiron’s leadership team includes CEO Charles Fernandez, and Jeff Clarke, CEO of Eastman Kodak Co., who will serve as vice chairman.
eApeiron owns technology which tailored for retail and e-commerce, including a tagging system offering a signature profile for identifying and tracking products throughout the supply chain.
“Everyone knows this is a problem,” said Kodak CEO Jeff Clarke, who cited the complex supply chains at many companies. “If you’re in charge of brand protection or you’re a security officer of a major brand, this means you’ve got a new tool,” he added as reported by Bloomberg Technology.
eApeiron will be headquartered in Miami, Fla., and will locate its research, engineering and manufacturing operations within Kodak's Eastman Business Park in Rochester, N.Y. eApeiron and Kodak have also agreed to a long term research partnership with Kodak's highly respected research labs.
“We’re excited to introduce eApeiron to the world,"said Fernandez. "Utilizing Kodak’s invaluable assets, talent, and over 100 years of leadership in materials science and imaging technology expertise, eApeiron will be a game-changer for the e-commerce industry.”