Symphony EYC Insights 2 Execution is a cloud-based category collaboration platform that enables retailers and CPG manufacturers to adopt best practices in category management. The platform’s initial release, iAssort, provides users with browser-based access to their information to effectively build strategic localized assortments that are space aware. With assortment driven by customer behavior and segmentation aligned with physical store constraints and merchandising rules, this platform integrates assortment and space to make planning more relevant to customers and the overall store. Customer metrics and preferences can be used to drive localized assortments and planograms over the web. It also helps build relevant product assortments that are customer, space and inventory aware.