Nissan Forklift Corporation, North America announced it has joined forces with TCM America under a new name: UniCarriers Americas Corporation. UniCarriers Americas Corporation is a division of UniCarriers Corporation headquartered in Tokyo, Japan. UniCarriers Holdings is the parent company of UniCarriers.
With headquarters in Marengo, Ill., Peter Kruse, president, UniCarriers Americas Corporation, is leading the new entity’s management team.
UniCarriers will encompass five brands: Nissan Forklift, TCM, Atlet, Barrett and UniCarriers. To transition the brand equity of the non-UniCarriers brands to UniCarriers, all trucks will display a “by UniCarriers” endorsement beginning June 1, 2013.
Material handling equipment will be the sole business of UniCarriers, rather than a peripheral business unit.
“To be competitive, not only do manufacturers need to deepen their local understanding of customers’ needs, they must also broaden their global presence,” said Kruse. “We’re deeply committed to making this transition successful for our employees, dealers, suppliers, and end customers.”