WorldWide Retail Exchange and Transora Link Global Data Synchronization Solutions

Alexandria, VA, Chicago, IL -- The WorldWide Retail Exchange (WWRE) and Transora today announce that they have linked their Global Data Synchronization (GDS) solutions in an interoperability project which will enable end-to-end item synchronization for their customers.

"The WWRE's priority has always been to connect our members with their trading partners," said Sally Herbert, CCO at the WWRE. "With the WWRE/Transora interoperability project, we provide retailers with access to product data from many of the world's largest global manufacturers and demonstrate that standards can be fully implemented today."

Throughout May, the customers involved in this project have been testing the interoperable connection between Transora and the WWRE. The first wave of 12 implementations including 12 manufacturers and 9 retailers spanned six markets including: Belgium, France, Italy, the Netherlands, Spain, and the United States. Currently, the interoperability solution is available for use with any current Transora or WWRE users in any of these markets. The WWRE and Transora are on track to have interoperable data synchronization generally available in June 2004.

"Transora and the WWRE are committed to developing a standards-based data synchronization solution, consistent with the Global Commerce Initiative vision and GSMP standards," said Ken Fleming, President and COO of Transora. "With this solution now in place, WWRE and Transora customers can synchronize on a common set of data through their chosen synchronization solution provider."

The WWRE and Transora have taken a leadership position in the evolution of Global Data Synchronization Network (GDSN) certified data pools. The two organizations are the first to formally engage in a pilot program with the GDSN Task Group to validate the upcoming Registry solution. Both organizations are committed to the GCI vision, including the GDSN registry and will update their respective solutions and the interoperability program to stay consistent with changing business requirements and evolving industry standards.

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