Aautomakers have decided they don’t want interiors that look like they were sourced at the local Best Buy, and Silicon Valley no longer is the only game in town for self-driving and related technologies, according to Drew Winter of WardsAuto.
Winter points out that in place of famous Silicon Valley names, a network of established automotive electronics and software suppliers is developing advanced driver-assist systems, connectivity and autonomous features that are customized to OEM specs instead of being hand-me-downs from the consumer electronics industry.
He says that theworld is beating a path to automaker doors in Stuttgart, Tokyo and Detroit to supply hardware and software.
One of those companies is Tokyo-based Renesas, a giant in the auto industry with more than 40% of the global automotive microprocessor market The company’s American division, based in Novi, Mich. has developed a fleet of vehicles to become an open laboratory for automotive customers and vendors, collaborating with companies such as Moscow, ID-based Harbrick, which has an autonomous driving platform called PolySync, NewFoundry, based in Ann Arbor, and numerous others. Silicon Valley companies are in the mix as well, but so are companies from India and suburban Detroit, such as NewFoundry.
Read more on the AV supply chain in Ward’sAuto
Ward’s Auto is a sister Penton publication.