Transplace’s Optimize Prime designs, analyzes and optimizes transportation distribution networks in order to eliminate waste and reduce transportation costs. It works with the third party logistics (3PL) provider’s Transportation Management System (TMS) to optimize mode selection, load consolidation, carrier assignment, load matching and shipment routing. This system is a library of optimization routines with unique parameters that can be tailored for each customer to build “friendly” routes, increase load ratio and asset utilization and drive waste out of the system. The system displays a graphical interface mapping product transportation flows and locations based on geographical attributes, and applies mode selection optimization to both operational settings and strategic decision analysis settings. The system inputs strategic business rules for the most complex networks, including cost, service level, product type, packaging and appointment windows.