Manufacturers Expect Only Short-Term RFID Benefits

The study is based on telephone interviews with manufacturing executives at 30 pharmaceutical and consumer goods companies. Due to industry dictates, 47%of those surveyed look for high returns on RFID, although most – 86% -- think most benefit would be to the extended supply chain.

Benefits for companies making the RFID investment would seem to be more for the short term than the long. According to the study, respondent benefits included 48% citing improved track and trace; 45% looking for improved recall management; and 41% looking for better shipping and receiving operations.

Barriers to RFID at this time are the actual cost of tags and costs from implementation. At this point, survey respondents aim at implementing RFID at the pallet level (38%), case level (34%) and item level (3%).

Learn more about the study at

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