Beer Wholesalers Take a High-Tech Route to Efficiency

Aug. 23, 2010
Wisconsin Distributors and Erie Beer have implemented a route accounting system from HighJump to manage their growing direct store delivery operations.

Wisconsin Distributors and Erie Beer, two Anheuser-Busch InBev wholesalers, have implemented route accounting system solutions to power their beer distribution operations. The wholesalers implemented RouteCenter software from HighJump Software to manage their growing direct store delivery (DSD) operations.

Erie Beer distributes three million cases per year and is based in Pennsylvania, and Wisconsin Distributors distributes six million cases each year and is located in Wisconsin. RouteCenter manages the distributors' selling, delivery, inventory and settlement processes. Additionally, the route accounting system (RAS) works in conjunction with the Anheuser-Busch Mobility solution to extend the solution to the store shelf.

Company owners began the search for a replacement for their legacy RAS in order to consolidate data and systems across both companies. RouteCenter is able to support the increasing complexities of the companies' multi-site distribution, with capability for complex pricing and discounting, settlement, and comprehensive sales reporting.

RouteCenter has been awarded Anheuser-Busch InBev's highest level of compliance, Level 1 ISV – Strategic Partner, because it supports all leading practices for beer sales and distribution as identified by Anheuser-Busch InBev.

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