# Dimensional Weight Pricing: Problem or Solution?

June 25, 2018
Packaging efficiency has direct correlation to transportation cost.

Dimensional weight (also referred to as dim weight, volumetric weight, or cubed weight) is the relationship of shipping box size to actual weight of the unit. Shipment pricing based on dimensional weight has been applied in air freight for many years because the amount of space utilized by a shipment was a bigger cost factor to airlines than the actual weight of the shipment. Think about something like ping pong balls which weigh virtually nothing no matter how many are shipped.

Essentially, dimensional weight establishes a density factor which defines the ratio of shipping box size to its minimum weight.

For example, parcel carrier giants UPS and FedEx use a density factor of 12 pounds per cubic foot. This in turn means that a one cubic foot box must weigh a minimum of 12 pounds, a two cubic foot box will have a minimum weight of 99 pounds and so forth. If the actual box weight is under the established threshold, the box will be billed at the minimum; if actual weight exceeds the minimum, actual weight will drive the freight cost. In all instances the parcel carrier will apply the higher cost.

The application of dimensional weight migrated to ground parcel in 2013, at which time major parcel carriers set the target density at 9 pounds per cubic foot. In 2015 target density was increased to 10 pounds per cubic foot and in 2016 it was raised again to 12, where it sits right now. Every time the density factor was increased light density shipments endured a price hike.

Many parcel shippers have complained that the application of dimensional weight is merely a money grab by the parcel carriers. On the other hand, carriers say they are merely attempting to apply true cost to their operations so more efficient shippers will pay less. It doesn’t take much math to compute the fact that dim weight impact has increased by 33% in the past five years. With this kind of aggressive cost increase it is no wonder that some perceive the pricing change as unfair.

There is no doubt that the explosion of e-commerce sales changed the cost factors for carriers handling ground parcel shipments. Because dimensional weight was already being applied to air shipments, carriers were protected from those inefficient shipments. On ground parcel operations, major carriers had always used weight as a cost base. When e-commerce brought in more and more light density packages, using weight as a cost base no longer made sense, hence the introduction of dimensional weight into the ground parcel segment.

### The Importance of Efficiency

While inefficient shippers are not fans of dimensional weight pricing, companies that are able to achieve density factors above the established threshold have not been impacted by dim weight pricing. Actually there are two factors which drive dimensional weight pricing:

• The basic nature of the products being shipped: items composed of dense material such as glass, metal, stone, or rubber should easily exceed the density threshold.

• The efficiency of packaging: how much filler and air is contained in the shipping case.

While an item such as a hardcover book is inherently dense and should not be impacted by dimensional weight pricing, if it is shipped in a box triple the size of the book, the density factor may be so low that dimensional weight pricing will apply. Thus the basic message being sent by parcel carriers to their shippers is that packaging efficiency has direct correlation to transportation cost.

Feedback from small package carriers and industry analysts indicates that many shippers have done little to change their shipping practices. Rather, they have elected to just absorb the higher freight cost associated with dim weight pricing and to pass the cost on to their customers whenever they can. My opinion is that the lack of progress is due to shippers not knowing what to do.

Unfortunately, many managers originally thought they could just negotiate their way out of dim weight pricing. Others tried simplistic but ineffective changes such as adding one or two additional outbound box sizes, asking box suppliers for advice [note: dim weight is a freight cost issue, not a box construction problem], or using entry-level staff to run mathematical analysis. While the latter approach is on the right path, the optimal process entails millions of calculations which require a computer program to make any headway.

Very recently, application of dimensional weight pricing has also leaked into the less-than-truckload sector. The freight classes defined by national motor freight classification hearken back to the 1930s when Franklin D. Roosevelt was President. The factors considered in assigning a National Motor Freight Classification (NMFC) freight class to a specific product are:

• Product density.

• Product value and susceptibility to damage.

• Product handling characteristics; hard-to-handle items such as a mattress will get a higher rate.

• Product stowability characteristics: how easily the item can be loaded into a truck and how well it fits with other products; a stepladder being lengthy with open gaps will get a higher rate.

The logic gap that always existed in the NMFC freight classification system is that it is based on the product itself rather than how the product is packaged, so when a high density product such as a hardcover book was shipped in an excessively large box, the shipper still got benefit of the lower freight class while the carrier endured the brunt of inefficient packaging. When viewed in this light, one has to conclude that this is inherently unfair: the shipper who caused the problem suffers no adverse consequence while the carrier who has no control over the packaging bears the negative impact. While the NMFC had a stated density for each freight class, it was impractical for carriers to measure it and confronting customers about the issue was bad for business, so everyone just ignored the problem.

### Back to Basics

E-commerce has caused a radical change, leading all parcel and LTL carriers to recognize the impact of density on shipping efficiency. What many have not realized is that the application of dimensional weight has served to shift responsibility and the cost of inefficient packaging from the carrier to the shipper because transportation cost is now based and invoiced on the freight class of the entire box and not just the product itself. While no announcement was made about this change in responsibility, this is one of the biggest changes that has ever impacted NMFC freight classes.

How many shippers do you suppose added packaging engineers to simultaneously weigh and measure an entire pallet load of freight to their internal staff to deal with this added responsibility? I visit a lot of companies in my travels and have yet to encounter any business which has beefed up its internal packaging capability in response to this responsibility shift. On the contrary, many large corporations at one time had significant staffing to work on packaging, but in recent years most of them have cut back on packaging engineers in cost reduction efforts.

One of the major drivers of dim weight pricing was the development of dimensioners—measuring equipment which can simultaneously weigh, measure size and calculate density of a shipping case or even an entire pallet of freight. Dimensioners gave carriers an easy-to-use tool to measure density. Like parcel carriers, LTL truckers are quickly moving to dim weight application. One 3PL told our consulting firm that all of their LTL shipments are now getting dim weight pricing. Most LTL carriers have invested in pallet dimensioners which even if the carrier is not yet applying dim weight pricing, the equipment is being used to evaluate pricing accuracy and identify inefficient shippers. Either path will result in higher rates for companies shipping excess void.

LTL shippers actually get a double hit on dim weight because pricing is based on both their ability to get good cube utilization on individual shipping cases but also on their ability to stack those boxes efficiently on a pallet: loading voids, pallet overhang, or underhang all now work to the carrier’s advantage in pricing.

So we are back to logistics basics: while the ability to increase the density of a specific product is limited if not impossible, efficient packaging and pallet stacking should be in scope of every shipper. Those companies which can package products and stack pallets better will see their efforts rewarded through lower freight costs.  MH&L

Jack Ampuja is president of Supply Chain Optimizers, a management advisory firm specializing in packaging optimization. He is also executive director of the Center for Supply Chain Excellence at Niagara University.