7-Series Electric Reach Trucks

May 26, 2004
IRVINE, Calif. Toyota Material Handling, U.S.A., Inc. (TMHU), the leading lift truck supplier in the United States, today introduced its new 7-Series

IRVINE, Calif.– Toyota Material Handling, U.S.A., Inc. (TMHU), the leading lift truck supplier in the United States, today introduced its new 7-Series Electric Reach Trucks. The line includes single reach, double reach and straddle trucks, which are available in 3,000 lb. to 5,000 lb. capacities. Toyota has incorporated technological advancements and ergonomic enhancements in this new line of reach trucks to maximize productivity, performance and operator comfort in a wide range of applications.
These high-performance reach trucks feature a multifunction control handle to simplify operation and electronic power steering for precise maneuverability in confined work environments where space is at a premium. The technology and performance of Toyota’s new line of reach trucks make them a reliable and cost-effective solution for a variety of applications including retail operations, general warehousing and storage.
“With our new 7-Series Electric Reach Trucks, we have concentrated on two key factors that affect productivity: technology and comfort,” said Cesar Jimenez, electric product planning manager at TMHU. “Superior technology means these trucks perform consistently and dependably at a high through-put level. Industry-leading ergonomic features provide the comfort and support that operators require to maximize their efforts with a minimum amount of fatigue during each work shift.”

Advanced Engineering
The new line of 7-Series Electric Reach Trucks incorporates the latest in industry-leading technology to enhance performance and handling. The SepEx™ (separately excited) drive motor delivers precise speed and torque control, while the Toyota Advanced Control System (TACS) improves operator efficiency by allowing smooth speed control for accurate truck positioning and placement. TACS also enables the unit to be customized to meet the needs of different work environments and operator skill levels. The digital display informs the operator of essential operating information such as battery discharge. It also comes equipped with a built-in analyzer with self-diagnostics to simplify troubleshooting and maximize uptime.

Enhanced Ergonomics
Recognizing the importance of operator comfort, the new 7-Series Electric Reach Trucks are designed to support correct body positioning and minimize fatigue. The multifunction control handle allows for simplified operation with single-handed control of travel, lift/lower, tilt, reach/retract and optional sideshifter. A spacious operator compartment is designed for a true flexible sidestance position to maximize operator comfort when traveling either in forward or reverse. An ERGOMAT® floor pad helps absorb floor vibrations to minimize foot and ankle fatigue, and lean points such as the backrest and armrest are cushioned to improve comfort and productivity.

TMHU is headquartered in Irvine, Calif., and offers a full line of high-quality lift trucks sold under the Toyota Industrial Equipment brand. Built on a reputation for excellence, Toyota is known for its quality, reliability and durability. Most of the Toyota lift trucks sold in the United States are manufactured in Columbus, Ind.
Toyota’s commitment to customer service extends nationwide. Seventy-two authorized Toyota Industrial Equipment dealers with a total of 186 dealership locations throughout the United States offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts, service and financing. For more information on TMHU, please visit www.toyotaforklift.com or call 1-800-226-0009.


Melinda Beckett-Maines
Toyota Material Handling, U.S.A, Inc.
[email protected]

Erika Price Schulte
RiechesBaird PR
[email protected]