ORANGE BEACH, Al.-CHEP, an international pallet and container pooling provider, presented a $10,000 check to the National Watermelon Association (NWA) during the awards banquet at the group's Annual Convention. The money will help fund research, lobbying and consumer promotion activities, as well as ongoing operations at the NWA. It is the result of a partnership between the two organizations that provides financial support for NWA as more members use CHEP pallets to transport watermelons to the retailer.
"We are pleased with the initial progress our members have made with the CHEP partnership," said Bob Morrissey, executive director of NWA. "And look forward to expanding it in the coming months and years. This check is just a first milestone in the relationship and we fully expect to see additional benefits for our members and for CHEP."
The CHEP pallet pooling program provides growers with durable shipping platforms that reduce product damage, improve productivity and are environment-friendly. CHEP's global reach also ensures a reliable supply of pallets.