MHEDA co-sponsoring Four Pillars Sales Seminar

VERNON HILLS, Ill.–The Material Handling Equipment Distributors Association (MHEDA) is co-sponsoring a seminar on the “Four Pillars of the Sales Profession” with Association Education Alliance, March 17-19, at the Doubletree Guest Suites in Dayton, Ohio.

The 2 ½ day program will focus on providing sales professionals with the ability to document their organization’s value-added services and sell them to their customers. Attendees will also work on a target account of their choice to improve face-to-face selling. Topics such as relationship skills, communication, people skills, and selling customer benefits and value versus price will be covered.

The program will be hosted by Don Buttrey, President of Sales Professional Training, Inc. Registration is $895 for Association Members and $1695 for Non-Members.

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