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New Web Site for Apparel Producers, Retailers and Brand Owners

FRAMINGHAM, Mass.—Avery Dennison, a provider of pressure-sensitive labelling materials, retail tag, ticketing and branding systems and office products is offering apparel manufacturers, retailers and brand owners a new website launched by its Information and Brand Management Division (IBMD). The site,, presents every retail identification solution needed to display, track, trace, and protect brands, products and information.

The new website has an array of products and technical resources for the apparel textile industry. The site reflects the company’s combined and strengthened offering following its 2007 acquisition of Paxar Corp.

According to Kim Macaulay, vice president, product management and strategic business development, the website will evolve as both a solutions resource and an interactive site for sharing industry intelligence and ideas. “Future Web site additions will include two-way interaction where visitors can provide input and Avery Dennison can discuss critical topics such as compliance with the U.S. Consumer Product Safety Improvement Act of 2008, as well as serve as a training resource for our customers and a place to see the latest innovations and fashion trends in custom labelling.”

The Web site was launched this week in English with more languages to follow during the remainder of 2008 and into 2009.

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