RedPrairie Joins SmartWay

RedPrairie Corp. (Milwaukee, Wis.) announced that it has been accepted as an affiliate member of the U.S. EPA’s SmartWay Transport Partnership.

The EPA established the SmartWay Transport Partnership in 2004 to encourage freight shippers, trucking companies, railroads, logistics companies and trade/professional associations to pursue emissions reductions and other environmental improvements collaboratively. The overall goal of the partnership program is to save up to 150 million barrels of fuel per year. Detailed information about SmartWay can be found at

RedPrairie is the first supply chain technology company to become a SmartWay affiliate, according to the company. RedPrairie says it will use its E2e solutions to help clients achieve their fuel and energy conservation goals. The company’s E2e solutions “synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time,” says the company. The technology allows suppliers and manufacturers to synchronize shipments and production based on demand signals from retailers.

“Every step to increase efficiency throughout your supply chain adds up, and the overall impact can make a dramatic difference for both the environment and the bottom line,” says Jim Hoefflin, executive vice president and chief marketing officer for RedPrairie. “We are proud to be a SmartWay Affiliate and share in their commitment to provide strong environmental leadership and corporate responsibility.”

For those interested in learning more, a RedPrairie report – “Greenlighting Efficiency: 7 Easy Steps to Reduce the Environmental Impact of Today’s Supply Chains” – is available at

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