Peak Season Has Already Peaked

Nov. 8, 2011
Retail container traffic will be on the decline in November since most goods for the holiday season are already on their way to the stores.

With most holiday season merchandise already on its way to store shelves, import cargo volume at the nation’s major retail container ports has started to decline for the fall, and November is forecast at 1.9% below the same month last year, according to the monthly Global Port Tracker report from the National Retail Federation and Hackett Associates.

“As always, retailers are being very strategic with their supply chains,” says Jonath Gold, NRF’s vice president for supply chain and customs policy. “Although sales are expected to be in line with the 10-year average, retailers are keeping inventory levels extremely lean and filling their stores wall-to-wall with discounts and promotions. Unlike in 2008, when the financial crisis caught everyone off-guard, retailers have a strong understanding of the consumer mindset this Christmas.”

U.S. ports followed by Global Port Tracker handled 1.33 million twenty-foot equivalent units (TEUs) in September, the latest month for which after-the-fact numbers are available. That was up 0.4% from August and made September the busiest month of the year as retailers rushed to stock stores for the holidays, but was down 0.6% from September 2010. One TEU is one 20-foot cargo container or its equivalent.

October was estimated at 1.32 million TEUs, down 2.3% from a year ago, while November is forecast at 1.21 million TEUs, down 1.9% from last year, and December is forecast at 1.11 million TEUs, down 3.3%. After the holidays, January 2012 is forecast at 1.1 million TEUs, down 8.7% from January 2011; February, traditionally the slowest month of the year, should have only 996,816 TEUs, down 9.4%, and March is expected to see 1.08 million TEUs, down 0.6%.

The total for 2011 is forecast at 14.76 million TEUs, just slightly above the 2010 total of 14.75 million TEUs.

Global Port Tracker counts only the number of cargo containers imported, not the value of their contents, so cargo volume does not directly correlate with retail sales. NRF is forecasting 2.8% growth in holiday sales during November and December over last year, for a total of $465.6 billion.

Despite the year-over-year declines in this month’s report, consulting firm Hackett Associates founder Ben Hackett cautions that year-over-year comparisons can be skewed, especially after higher-than-usual numbers in 2010 when cargo patterns changed because of shortages in shipping capacity.

“Months come in four and five week chunks and can give misleading information when looked at in isolation,” Hackett says. “Comparing them on a year-on-year basis is also dangerous as 2010 was such a strong year. We continue to believe that the economy will pick up speed – assuming there is no Euro meltdown – by March or April of next year.”

Global Port Tracker, which is produced for NRF by Hackett Associates, covers the U.S. ports of Long Angeles/Long Beach, Oakland, Seattle and Tacoma on the West Coast; New York/New Jersey, Hampton Roads, Charleston and Savannah on the East Coast, and Houston on the Gulf Coast.

Related Article: Retail Traffic Still Slow, but Should Pick Up Somewhat This Month

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