Change is Needed by Container Shipping Lines

Aug. 23, 2005
In a paper projecting the next 10 years for the container shipping industry, IBM Business Consulting Services points to challenges facing the industry,

In a paper projecting the next 10 years for the container shipping industry, IBM Business Consulting Services points to challenges facing the industry, including shipper demands for lower pricing, greater reliability, better visibility, upgraded data integrity in addition to increased governmental security requirements.

The paper’s authors note five general characteristics that will, in 10 years time, be those that define the leading container carriers. Here, as specified in the paper, are those winning traits:

• Strategic clarity, with a focused business model and a precisely targeted value proposition.

• Efficiency, quality and economy, with, among other things, performance metrics that support continuous improvement.

• Robust network profitability management that offers ability to optimize asset utilization, increase revenue quality and density, and pricing with understanding of customer profitability.

• Targeted customer relationship management that achieves faster growth through a strategic enterprise-wide approach to managing customers.

• Advanced business intelligence with sales, product development and operations optimized.In a paper projecting the next 10 years for the container shipping industry, IBM Business Consulting Services points to challenges facing the industry, including shipper demands for lower pricing, greater reliability, better visibility, upgraded data integrity in addition to increased governmental security requirements.

The paper’s authors note five general characteristics that will, in 10 years time, be those that define the leading container carriers. Here, as specified in the paper, are those winning traits:

• Strategic clarity, with a focused business model and a precisely targeted value proposition.

• Efficiency, quality and economy, with, among other things, performance metrics that support continuous improvement.

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