David Pollard is assistant vice president of logistics at CoreTrust, a commercial sourcing agency. He has been involved in initiatives that divert the focus away from hard commodity costs to yield overall optimal value. As a supply chain consultant, he helped businesses streamline their supply chain through traditional and non-traditional channels. He also worked in solutions and helped develop a value selling program for enterprise account executives. The rationale utilized in that training drives the concept of supply chain professionals moving the conversation from price only and focusing on uncovering the hidden gems of value in logistics.