How Sustainability and Profitability Can Mix

Managers hoping to learn what sustainability will mean to their company in the coming years and how they can start applying sustainable business practices will have a chance to find out by attending the Collaborative Learning Lab (CLL) Sustainable Manufacturing 2011 Program Series. Hosted by the Alcoa Corporation, this event is designed to teach participants how to anticipate supply chain requirements of large end sales groups such as COSTCO, Wal-Mart, Boeing and the U.S. Government. In the process, attendees will learn how to evaluate and improve their manufacturing and business processes and strategically select and implement their most promising opportunities and innovations.

This CLL event is the second in a series, organized by Transitioning to Green LLC, LinkingB2B, Advent-Cook, and GTI. It is an interactive educational seminar that presents bottom line business issues relating to profiting from sustainability as it applies to manufacturers.In addition to CLL presentations about recycling, lean, and safety, each Alcoa event includes a facility tour to demonstrate how Alcoa has implemented many sustainability initiatives.

The speakers are:

William G. Russell, co-author of The Sustainable Enterprise Fieldbook and a principal at Transitioning to Green.

Joe Schneider, Founder, LinkingB2B, the program organizer, on experiencing profitable growth through educational programs, marketing and strategic partnerships.

Frank Garcia, manager of Advent-Cook’s Planning and Productivity Consulting group, which provides expertise and guidance for facilities planning projects, quality management, process design, and manufacturing improvement projects.

Edward J. Russick, VP of Sustainability at GTI. Mr. Russick has worked in the field of safety, environmental compliance and recycling for more than 30 years.

Jeana Wirtenberg, Ph.D, Founder & CEO, Transitioning to Green LLC; Editor and author of The Sustainable Enterprise Fieldbook.

The dates and locations for the two events are: Alcoa Howmet in Dover, NJ on April 13, 2011 or Alcoa in Kingston, NY on May 4, 2011. Time for Registration, Continental Breakfast, and Networking is from 8 am to 8:30 am; the Program runs from 8:30 am to 4:30 pm. Lunch is included.

To register, visit or call 973-984-0624. The fee for attendance is $295 per company for one or two attendees. Group pricing is offered on the registration form.

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