Avery Dennison Smartrac has introduced Circus Pro and Circus Pro Flex NFC inlays that feature the new high-performance Web Authentication em|linq (EM4332) chip. These newest additions to the Circus Pro portfolio enable secured, end-to-end brand protection solutions requiring an encrypted digital “birth record” for packaged products, a product identity validation service and platform-agnostic consumer engagement capabilities for users within consumer packaged goods, food and beverage, apparel, and beauty markets.
The security offered by the Circus Pro family’s advanced encryption features is now enhanced by the use of the EM Microelectronic em|linq (EM4332) chip. This IC is NFC Type 2 compliant and delivers radio frequency and cryptographic performance.
Its cryptographic hardware implementation provides Web Authentication brand protection to consumers’ smartphones using a dynamically generated HMAC-SHA1 code appended to the URL stored in the NDEF container. This results in a secure tag with Advanced Product Authentication capabilities built in.
Circus Pro inlays are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management. The products are available as wet inlays with specific cryptography algorithms and a choice of memory options, work with all NFC-enabled devices, and support real-time tag and message authentication.